Case Study: Solving the Partner Campaign stalemate with an AI execution layer:

Case Study: Solving the Partner Campaign stalemate with an AI execution layer:

By Emma Luba, Founder, LND Consulting Services

Forbes France 2025 “40 Femmes Forbes” Honoree

This case study outlines how LND AI Partner Campaign as a Service™, the AI-powered Partner Campaign as a Service™ owned by LND Consulting Services, helped a UK-based Value-Added Reseller. The client struggled to launch campaigns from their vendor's portal due to generic content and slow customization processes, leading to missed opportunities and a lack of measurable results.

The Challenge: a standstill in Partner Marketing:

The client had access to a wealth of vendor-provided marketing assets but could only manage to launch one or two campaigns per year. The content was not tailored to their specific UK market or their customers' needs. By the time their team could customize and launch a campaign, the window of opportunity had closed. This created a cycle of slow execution, low engagement, and untraceable results, a situation made worse by the departure of their marketing team.

The Solution: rapid, tailored Partner Campaign execution:

The client turned to LND Consulting, providing a detailed brief that included their target industry, specific accounts, and desired outcomes.

LND AI Partner Campaign as a Service™ then processed this information to generate a comprehensive campaign in just four business days. The platform's AI engine uses natural language processing (NLP) to analyze the brief and identify key themes. It then leverages generative AI to adapt the vendor's core assets, rewriting email copy and suggesting imagery that aligns with the specified customer personas and pain points. This automated creative process, governed by brand-guideline constraints, is what enables the rapid turnaround

The service reworked existing assets from the vendor portal to create a highly personalized campaign. This included:

• A co-branded landing page

• Persona-based email sequences aligned to the buyer’s journey

• Custom visuals for social media

• Bite-sized videos and infographics adapted from original vendor content

The campaign was launched just 24 hours after receiving final approval from both the partner and the vendor.

From a single piece of assets to customized assets series:

From a Vendor whitepaper, our AI created several persona-based assets: Persona based Research Report + persona based downloadable checklist + persona based In Depth how to blog post aligned to the buyer’s journey.

Automated Execution and Clear Results

LND managed the entire campaign execution, providing weekly performance updates to the partner and a general report to the vendor.

This automated process included A/B testing and solved the long-standing issue of attribution. We tested two email variants: one focused on urgency (‘book your call today’) and the other on education (‘explore the solution guide first’) the latter saw a 2.4x higher click-through rate.

A/B Tested web banners

Campaign Impact

Key Takeaways for Leaders:

This pilot demonstrated several crucial points for successful partner marketing:

• Customization is Key: Partners require content that speaks directly to their end-users' specific pain points.

• Execution as a Service is Crucial: Providing assets is not enough; partners need operational support to launch campaigns effectively.

• Automation Drives Success: AI-powered automation can deliver both speed and personalization without compromising quality or brand guidelines.

• Attribution is Solvable: A clear execution and reporting framework provides visibility for both partner and vendor.

LND AI Partner Campaign as a Service™: the execution layer

LND AI Partner Campaign as a Service™ act as an intelligent execution layer that complements, existing Partner Relationship Management (PRM) platforms.

Acts as a "do-it-for-me" service that can plug into any PRM. If required by a Partner it can take the vendor assets from its Partner portal and handles the entire campaign process- tailoring, launching, and reporting- on behalf of the resource-strapped partner.