How a New Cybersecurity Reseller Used LND PCaaS™ to Drive Inbound from Day One

The Context

A newly established cybersecurity reseller, operating across Southern and Northern Europe, was selected by a global vendor for strategic distribution. Despite strong technical credentials and access to vendor content, the reseller faced a familiar challenge:

• No marketing headcount

• Limited time-to-value expectations

• Disconnected assets from the vendor portal

The vendor had built a co-branded microsite for demand capture, but the partner had no bandwidth to drive traffic or generate leads.

The Goal

Generate new logo interest and inbound leads to the joint microsite — without internal marketing resources.

The Solution: LND Partner Campaign-as-a-Service™

The reseller engaged LND PCaaS™ to take ownership of planning, execution, and delivery:

• Localized Activation: Vendor assets were repackaged and translated for Southern/Northern European audiences.

• Vertical & Persona Mapping: Messaging streams were created for CISOs (strategic value), SOC Managers (efficiency), and Security Engineers (technical validation).

• Execution Layer: LND handled the full build, launch, and orchestration — no input required from the reseller’s side.

Early Results (Week 1)

• 125 outbound messages sent across targeted email and InMail sequences

• 111 successfully delivered – Deliverability rate of 88.8%

• 30.4% open rate (38 opens) — exceeding B2B cybersecurity industry benchmarks

• 0% replies/clicks (to date) — A/B testing next- step CTA underway (e.g., asset vs. meeting link)

What Made It Work

• No Content Creation Required: Campaigns were built from existing vendor material — LND did the rest

• Speed-to-Launch: First wave deployed in under 4 business days

• Full Attribution: Leads directed to the partner, metrics shared with the vendor

Next Steps

• · Wave 2: Retargeting openers with CTA variants (meeting vs. asset download)

• · Wave 3: Add light paid boost on LinkedIn targeting matched job titles in priority countries

• · Quarterly: Attribution Report shared with vendor, highlighting partner-specific demand metrics

Takeaway

You don’t need a marketing team to generate pipeline.

You need the right execution layer.

LND PCaaS™ bridges the gap between assets and activation — so even new resellers can perform like seasoned marketers.