Case Study Snapshot: UK Logistics Campaign

The LND AI Partner Campaign as a Service™ Process

The Challenge: A UK-based VAR had access to its vendor portal assets but managed only 1-2 campaigns per year due to generic content and slow to no customization processes.

The Solution:

LND's AI model reworked a single vendor whitepaper into:

• Persona-based email flows aligned to the buying journey

• Co-branded landing pages with persona-specific messaging

• Custom visuals and short-form videos

• Three new persona-specific assets (checklist, blog post, research summary)

The Execution: AI-powered content adaptation, human-reviewed for brand compliance, partner-executed with full campaign management and attribution.

Campaign Type: Multi-touch inbound lead generation campaign targeting enterprise supply chain and logistics companies in the UK, aligned to persona pain points and buying journey stage

Personas:

• Heads of IT in transport and logistics firms (operational efficiency focus)

• OT Security Leads managing risk in distributed operations (security resilience focus)

• CISOs focused on automation, visibility, and operational resilience (strategic oversight focus)

Engagement Metrics:

• Campaign development: 5 business days from brief to launch

• A/B email testing: 2.4x higher click-through rate for education-focused messaging vs. urgency-based

• Multi-asset generation: 1 vendor whitepaper transformed into 7 persona-specific campaign assets

• Execution efficiency: 24-hour turnaround from final approval to live campaign

Anonymized A/B Tested web banners

Outcome: Preliminary results show landing page engagement and early discovery call requests from key supply chain accounts, indicating reactivation of dormant pipeline and improved partner confidence in campaign execution.